HORROR VACUI: EXCLUSIV FOR MATCHESFASHION.COM
For the second time around, MATCHESFASHION.COM honours creativity and design talents with its Innovators series. With this, the british luxury-retailer continues to build on its reputation as a supporter and incubator of design talent. In February, Charles Jeffrey, Eckhaus Latta and the DBS-designer Anna Heinrichs from Horror Vacui were selected to be part of this rewarding collaboration. Each brand creates an exclusive capsule collection. The Innovators launched last September with five emerging designers and is a new section on the site, highlighting innovation and celebrate disruptive fashion, focusing on creatives who don’t want to work within the traditional cyclical fashion calendar.
Natalie Kingham, Buying Director, MATCHESFASHION.COM“: “I am excited to launch the second season of the Innovator’s on site after the strong response from its first season. For SS18 we have partnered with three experimental luxury fashion brands on exclusive capsule collections. The Innovators embrace the best in emerging talent, whether it is a menswear designer Charles Jeffrey whose styles have been translated into womenswear, Eckhaus Latta who uses deadstock textiles to create their androgynous designs or Horror Vacui a designer who was never formally trained, uses liberty prints to create her vintage-inspired collection”.
Designed by Anna Heinrichs this 10 piece collection translates classic historical nightgowns in liberty fabrics using elaborate cutting techniques and smocking to give an edge to the whimsical feminine prints.