DBS Journal Next Story
31.08.17

NEWS: STRENESSE LAUNCHS “STRENESSE NO. 1”

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STRENESSE introduces ‘STRENESSE No.1’ as a dynamic subline collection that will present capsule collections, limited edtions, haut-couture looks or trend pieces with a flexible price range in the future.

 

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The first ‘STRENESSE No.1’ collection consists of unique, trendy and characterized items to be loved every moment of every day. Especially thought out for all the women that want to wear something distinctive, for every time they need to be unlike anyone else without having to dress up or having to get inspiration from a status symbol.

With the flexible capsule collection concept STRENESSE picks up the fundamental change in the fashion industry and breaks free from seasonal constraints and stereotyped thinking. Dividing into trends, prices, segments or designs is not relevant for the modern customer anymore. This zeitgeist is represented by the new ‘STRENESSE No.1’ collection.

 

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Photocredit: PR Strenesse